About Me

For 24 years, I built a career on the front lines of public affairs and storytelling. However, my recent graduate work at both the Walter Cronkite School of Journalism and Mass Communication Masters' program and the Thunderbird School of Global Management MBA program ignited a new passion: the science of strategy.

Today, I specialize in the full lifecycle of a campaign, from deep-dive research and planning to digital execution and analytics-based measurement. I’ve modernized my toolkit to include advanced digital marketing and data-driven decision-making, allowing me to lead teams with a 'player-coach' mentality. I don’t just tell stories anymore; I build the strategic engines that ensure those stories reach the right people at the right time.

My Approach

My approach blends the rigors of operational experience with modern digital strategy. I am a player-coach who thrives on mentoring teams and utilizing analytics to move audiences from passive observers to active stakeholders. By bridging the gap between high-level institutional strategy and frontline execution, I help organizations tell their story with clarity, integrity, and impact.

Strategic Execution

The Operational Architect

A purposeful integration of organizational goals and creative execution. I specialize in building communication frameworks rooted in research, scaled through mentorship, and validated by data. I bridge the gap between high-level leadership and ground-level operations, ensuring every campaign is executed with precision and brand integrity.

  • Focus Areas: Organizational Alignment, Workflow Optimization, Team Mentorship

Integrated Marketing

Digital & Multimedia Strategy

The intentional synchronization of visual identity and institutional objectives. I lead teams in designing multi-channel campaigns where every asset, from video post-production to strategic newsletters, is a deliberate reflection of the mission.

  • Focus Areas: Data Analytics, Multimedia Storytelling (Adobe Premiere), Standardized & Efficient Creative Workflows

Reputation Management

Public Relations & Voice

A proactive framework for institutional stability and stakeholder trust. I specialize in the architecture of consistent messaging, ensuring the institutional voice remains unified across media relations and internal comms. I treat communication as a primary tool for shaping the narrative in alignment with long-term goals.

  • Focus Areas: Crisis Protocols, Media Relations, Executive Messaging