Hi there,

my name is Vilma Yvette Cantu

I am an Air Force veteran and accomplished strategic communications professional dedicated to building and protecting organizational reputation through cohesive, data-informed narratives. With 20+ years of experience across federal, military, and academic sectors, I specialize in brand stewardship, ensuring an organization's mission, voice, and visual identity are consistently aligned across all channels.

Skills & Expertise

Brand Strategy
Analytics & Reporting
Market Research
Social Media Marketing
Search Engine Opt.
Paid Advertising

Digital Marketing

Google Analytics 4
Google AI - Powered Performance
Google Ads - Search
Google Ads - Display
Google Ads - Measurement
Google Fundamentals of Digital Marketing
HubSpot Inbound Marketing
Project Management Institute - Disciplined Agile Scrum Master

Certifications

Adobe Creative Suite
Graphic Design & Photo Editing
Video Production
Multimedia Development
Google Analytics 4
Meta Business Suite
Content Management Systems
MailChimp
Microsoft Office
MuckRack
SemRush

Platforms & Tools